Last February on a business trip to London, I had a typical day that included
several calls back to the U.S. and India. Instead of using my mobile phone or
an expensive hotel landline to make the calls, I decided to use my Skype
account. Although (at times) not the greatest quality, this web service has
proven to save a lot of money on my overseas calls. However, on this
particular day when I attempted to log into Skype I experienced some
technical issues that would not allow me to access my account. When I finally
went to Skype's web site to see if there was a problem, I found the following
"Some of you may be having problems logging into Skype. Our engineering team
has determined that it's a software issue. We expect this to be resolved
within 12 to 24 hours"
-Skype web site on Feb. 18, 2008
Twelve-24 hours to fix the problem! Now that has to be the defin... (more)
It's always exciting to be on the front end of a trend. Some turn out to be
short-lived fads while others, such as the electronic distribution of music,
disrupt entire industries. There are some who see cloud computing as a fad.
Those who share that view tend to look at the Cloud as if it's an all or
nothing proposition; if you can't move your entire infrastructure to the
Cloud it must certainly be a passing fancy.
But the Cloud is here to stay. There are many applications, like compute
intensive statistical analysis, business intelligence and testing, that are
incredibly well... (more)
Why Digital Performance Management Will Be a Game Changer for Online
By Ann Ruckstuhl
Amidst the hustle and bustle that was the recent eTail West, one thing was
clear to me: many online retailers haven’t figured out the empirical
relationship between customer experience and digital performance.
Why? Many brands simply do not pay much attention to the infrastructure that
powers their digital business.
Yet behind every interaction between consumers and online retailers is a vast
network of websites, mobile apps, third-party service providers, routers,
databases, servers,... (more)
It's been a great 2013. Out of the global $1.2 trillion dollars' worth of
business conducted online in 2013 across the globe, SOASTA is trusted with
protecting 10% of that figure - or $150 billion. Based on the hundreds of
brands SOASTA worked with this year and listened to the challenges they face,
there are five predictions that are pretty clear as we look ahead to 2014.
Hint: Simplify, the User Experience, and M-commerce will be buzz words for
successful enterprises and e-commerce vendors. The Top 5 Predictions for 2014
Acquisitions vs Innovation Drive Legacy Tech Compan... (more)
When It Comes to Delivering the Best Possible User Experience, How Fast Is
Last month I spoke at the Conversion Conference, and after my talk I met
a developer who had been tasked with single handedly making her company’s
site faster. We talked for quite a while, and she expressed good-humored
frustration at the vagueness of this directive.
Some of the things we talked about:
What does “faster” mean? Who defines “fast” within an organization?
How do you know when the site or app you’re building has achieved mythical
“fast enough” status? And how do you respond when ... (more)